Engagement lift on an AI-driven product experience
- Problem
- A core product surface was underperforming on engagement. Users weren't coming back to the feature that was supposed to be the hook.
- Approach
- Reworked the experience around an AI-driven layer that personalized what users saw, when they saw it, and why it mattered to them - pairing model behavior with UX patterns the team could measure and iterate on.
- Result
- Engagement on the surface lifted 448%, turning a struggling feature into one of the product's strongest retention drivers.